Cocoon Mattress Launch 

Sealy, the biggest mattress maker in the world, decided to create their own bed-in-a-box brand called Cocoon. They tasked us with the digital launch, which as an e-commerce-only brand, was the most important part. We created an easy-to-navigate site that changes messages based on the time of the day and produced an email stream to match. Oh, and we also got to shoot some puppies for the site. That was definitely the best part of it. All projects should include cute puppies.

Role: Lead Copywriter