ZBD

ZBD is a Series B fintech building Bitcoin payments & rewards products. This was my first foray into the startup world, and it taught me so much about crypto AND startups. We had a very small team, meaning I had to be scrappy and wear many different hats. 

As the content lead, I oversaw all things content. This included creating B2B prospect email streams for our sales team, redesigning our consumer website to look and sound more fun, producing hundreds of user acquisition and retargeting performance campaigns, and so much more. Below is just a taste of what we did. Want to hear more? I’m happy to describe all the hats I wore! Reach out and we can chat.

Curious about this app? Check out this intro video we created: 

Bitcoin is complicated. Enter our educational series where cute animals explain crypto. We also created search and AI-optimized blog posts crosslinking our site and YouTube. Here’s the video that explains Bitcoin cold wallet storage with its corresponding blog post. These were fun to make!

My first project was creating a new consumer-facing site. Here’s a look at the homepage. Check the full site out at zbd.gg.